Abdulaziz Mohammed Almashal for Commercial and Real Estate Investments (known as AMAC Investments) is a private investment company based in Riyadh, Saudi Arabia, operating as a “Family Office”. Its main objective is to manage the wealth of Abdulaziz Almashal and his family on proprietary basis within diverse investments, and sometimes complex approach, by capitalizing on its strong ties with leading financial institutions and investment firms, locally and around the world.
Read moreWhen we first met the AMAC Investments team in 2015, it was a start-up private company as subsidiary of Almashal Investments and required a website built on .NET platform with DNN CMS, with content created from scratch. The website was aimed on both public and private sectors and designed for individuals and investors of all age groups.
Read more
We were very impressed by the hospitality shown by the AMAC Investments in our very first meeting at their premises. A driver was provided, followed by a tour of the brand new office.
A discussion was made about the client’s business and the objective of the website. An in-depth research was carried out to determine the site structure, incorporating features of the UI. A Requirement Specification Document containing project details, design specification, default requirements, functional requirements and site structure was written, which was then edited by the client before approval.
Colors and styles were chosen to be consistent with the corporate identity of the client. Features of a competitor’s site (Mohammed I. Alsubeaei & Sons Investment Company) were taken into consideration when designing the structure of the site.
Read moreLet’s Make It All Work!
The website portal is equipped with the latest version of DNN, a Content Management System (CMS), which also helped organize content in a more thoughtful way. We created a website incorporating a professional design with new and updated technologies like ASP.NET, CSS3, HTML5, jQuery and AJAX to increase interactivity and speed and ensure compatibility for all browsers. An integration of Google Analytics with a new Tracking ID was needed to gather user statistics based on locations and platforms. The website also required optimization and a high ranking in search engines like Google. Top 10 SEO keywords were integrated into the site.
A thorough Quality Assurance test was carried out by both the EBOX® and AMAC teams to identify and fix any defects found in the layout, functionality or compatibility before the site was launched. The test was carried out for General QA and on front and back-end.
A training session was conducted at the client’s premises to allow users to maintain the website with DNN Content Management System. The session was an hour long and covered the topics “AMAC – DNN Control Panel Over View”, “Edit Menus”, “Page Settings”, “Upload Files”, “Google Analytics” as well as addition of new users, news and careers.
After the successful installation of the CMS and testing of the website on the staging server, the website was moved to a Windows-based server provided by EBOX®, based on the .NET framework used in the development of this site.
We Write Content that Works!
Copywriting is the act of writing advertising promotional materials such as billboards, websites and brochures. Copy is an essential part of a digital marketing plan as it gives meaning to the design and lays a foundation for content marketing, SEO, and growth hacking. The better the copy, the better chances you have of converting readers of your promotional material into customers.
Content for the website was written by EBOX® in both Arabic and English languages.
A photo session was arranged to capture high-quality photos to be added to the website. Most photos showed staff members with the office interior while some showed the staff members on a white background. Others showed different views of the exterior of the office.
A total of 13-15 members were captured. The photos were retouched and delivered as a soft copy.
The client was very pleased to have us in their office again after a period of two years and we were just as pleased to see him again! A mobile version of the AMAC Investments site was required, for which the site content needed to be decreased to allow faster loading. However, some amendments on the existing website had to be taken care of before starting our new journey. Read more
AMAC Investments has been our valuable client for the website hosting and maintenance since 2014, ever since our first success with AMAC. The AMAC mobile website is also being maintained by EBOX® as an incentive for continuing its business with us.
Stay tuned for another project for AMAC’s sister company, Ehtawa, a rehabilitation center for children, coming up!
It was a pleasure working with AMAC Investments. The new website was launched successfully. Thanks to clearly defined goals in our discovery meeting and a clear and concise UX strategy which allowed us to achieve a user-friendly and responsive website with the integration of Google Analytics.
The start of the new year of 2018 was marked by the release of the AMAC Investment mobile site. It was an enjoyable journey and we would be taking care of the maintenance of this site in the future.
Why not pop in for a coffee or give us a call to discuss your project?
